works


works

FUROSHIKI project vol 01

Matsuda Dyeing Shop has a workshop in Yonago City, Tottori Prefecture.
They hand-dye using a unique technique called “tsutsugakizome”, which has a long history. Utilizing this technique, we rebuilt the design from SOU’s unique perspective and took on the challenge of creating items that harmonize with lifestyles outside of Japan. We created a bold design with the SOU logo placed in the center, and we aimed for a design that would make the pattern look impressive even when unfolded, folded, or wrapped around something. If you want to make a furoshiki with your store’s logo or your name on it, SOU can help you get it done quickly and in an ideal procedure!

What is FUROSHIKI?

It is a square piece of cloth used to wrap and carry things, and is a traditional Japanese item. They can be used to wrap several goods together or wrap bulky item, like a wine bottle or a pizza box. Because of its simple shape, its uses are not limited. How you use it is up to you. SOU’s Instagram account introduces ideas on how to wrap and use it.

What is Matsuda dyeing shop?

Founded in 1702. This is a long-established dye shop that has been passing on Japanese dyeing culture to the present day for over 300 years since the Edo period.

Link to Matsuda dyeing shop
https://matsuda-some.com/

The function of SOU in this project.

・Devising items to create (items that can express the atmosphere of the SOU brand)
・Creation of design drawings
・Details meeting with craftsmen


product

Furoshiki
Hand dyed
100cm×100cm

creator

Matsuda dyeing shop / Yonago City, Tottori Prefecture, JAPAN

designer

SOU